Weeks 1–4
Listen
We start inside your numbers, not ours. The market, the audience, the channels already running and whatever the data can honestly tell us.
A marketing company
Attention is finite. We help you earn it.
Vatilda Ltd plans, builds and runs marketing programmes — from the first question about the market to the number on the last slide.
- Strategy
- Creative
- Media
- Data
Fig. 01
Everything we make starts as a question about the market — never as a format.
01 — Practice
Four disciplines,one accountable team.
Most of what we do falls into four areas. In practice they overlap, and we prefer it that way — a strategy is worth very little if the media plan cannot carry it.
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01
Strategy & Positioning
Where the category is going, who is actually worth talking to, and what the brand should stand for once it gets there. The thinking that happens before the spending starts.
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02
Brand & Creative
Ideas that survive contact with a media plan. Identity systems, campaign platforms, and the everyday content that keeps a brand present in between the campaigns.
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03
Media & Performance
Attention is bought and earned in a dozen places at once. We plan the mix, run the buying, and hold the budget to account week by week rather than quarter by quarter.
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04
Data & Measurement
Tracking set up properly, reporting that answers the question that was actually asked, and enough discipline to stop the things that are not working.
02 — How it compounds
The shape of an
engagement.
Month 2–3
Frame
A written plan in plain language: who we are talking to, what we are saying, where it runs, and the measure we agree to be judged on.
Month 4–7
Build
Creative, campaigns and tracking go live in small testable pieces. Modest bets first, then real weight behind whatever earns it.
Month 8–12
Compound
The same budget starts buying more, because the learning is banked and the brand is doing some of the work on its own.
Effort & spend
Cumulative effect
Month 01
—
Illustrative — the shape of a programme, not a client result.
03 — Approach
Three habits wedon't negotiate.
i
Plain language
If a plan needs a glossary, it is not a plan yet. We write the way we would explain it across a table, and we say what we do not know.
ii
Fewer, better bets
Spreading a budget thinly is the most reliable way to waste it. We concentrate first, prove something, and widen only once it holds.
iii
Own the number
We agree what success looks like before the work begins, and we report against it whether the month flatters us or not.
04 — Working together
How anengagement runs.
- 01
Listen
Two weeks inside your data, your team and your market.
- 02
Frame
A written plan: audience, message, channels, measures.
- 03
Build
Creative, campaigns and tracking, live in testable pieces.
- 04
Improve
A standing rhythm of review. Weight on what works.
05 — The company
Vatilda Ltd,in short.
A privately held marketing company. We keep the client list deliberately short, so that the people who present the work are the people who do it.
We work across sectors and markets, and we are comfortable being the whole marketing function or one specialist part of it — whichever the business actually needs.
- 0
- disciplines under one roof
- 0
- senior team per account, start to finish
- 0
- month planning horizon, minimum
- 0
- vanity metrics in our reporting
06 — Contact
Tell us what you'retrying to grow.
A short note about the business and the problem is enough to begin. We will come back with a point of view, not a questionnaire.